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His larger message: “Get your mind-set out of the book business and into the reader business.”
Carolyn Pittis, HarperCollins’ (HC) senior vice president, global marketing strategy and operations, also spoke at the event, and HC served as a good example of a publisher trying to be in the reader business. Pittis explained that HC partners with ForeSee Results to obtain consumer data. A recent finding, which seemed to address Cader’s point, was that only 20 percent of consumers were even aware that they could browse inside books. So, HC is making this feature more accessible. For example, its widget can now function within Facebook, so these users don’t have to leave the page they’re on to browse inside a book.
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