Sterling Publishing Co. Inc. President Marcus Leaver and Maxim CEO Joe Mangione to Deliver Keynotes at the 2012 Publishing Business Conference & Expo
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Publishing%20Executive<%2Fa>%20and%20Book%20Business<%2Fa>%20magazines—producers%20of%20the%20Publishing%20Business%20Conference%20%26%20Expo<%2Fa>—have%20announced%20that%20Maxim<%2Fa>%20CEO%20Joe%20Mangione%20and%20Sterling%20Publishing%20Co.%20Inc.<%2Fa>%20President%20Marcus%20Leaver%20will%20each%20deliver%20a%20keynote%20address%20as%20part%20of%20the%20kick-off%20events%20…%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmaxim-ceo-joe-mangione-sterling-publishing-co-inc-president-marcus-leaver-deliver-keynotes-2012-publishing-business-conference-expo-25026541%2F" target="_blank" class="email" data-post-id="5655" type="icon_link">
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Mangione will be speaking on transforming a publishing business into an integrated marketing company, one of the most prominent challenges as well as opportunities in the publishing industry today.
Leaver will share "10 Predictions for the Future of Book Publishing" and also insights on how Sterling (owned by Barnes & Noble) is adapting its business to be fully prepared—a challenge with which most publishers today are struggling.
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