Warehouse Practices: How Do Yours Measure Up?
The deciding difference in the market is “the ability to deliver. The distribution center is an extension of the sales team,” notes Westervelt.
With distribution being the toughest operating link in the publishing supply chain, the Warehouse Benchmarking System can be a useful tool to the industry as a whole, as well as to every participant. BB
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.