mediaIDEAS onPoint: The U.S. Device Landscape

This week's mediaIDEAS onPoint chart shows the percentage of U.S. adults owning a variety of devices. Recent survey data published by The Pew Research Center found that only 8% of adults owned a tablet, 12% owned an e-paper e-reader, and 3% owned both. Compared to around 50% of adults owning an MP3 player, a digital video recorder (DVR), a laptop, and/or a desktop, and 83% owning a cell phone, e-reading devices seem to be the least significant of devices. But given their aggressive growth, betting against them would not be wise.

For more research, visit the mediaIDEAS website and blog. And if you are in New York on July 20th, come to the TH(ink) Digital Advertising Summit.