Momentum Building for Green Books
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The facts are sobering. In the Canadian Boreal forest, over 65% of the trees cut are used to make paper. In the temperate rainforests of British Columbia, over 40% of trees cut are used to make paper.
These are unhealthy and unsustainable rates of forest consumption, which prompted the Markets Initiative to motivate Canadian publishers to change their practices. Their efforts included asking publishers to support a common vision for preservation, and to implement policies consistent with that vision.
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