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"With the exponential growth of e-books, the continuously shifting channels and buying patterns of consumers, and the need to effectively micro-market to readers through social networks, Bowker's PubTrack Consumer is fast becoming an indispensable tool for today's publishing industry," says Kelly Gallagher, vice president of publisher services for Bowker. "While traditional [Point of Sale] data is still valuable, having a more complete view of today's book buyer is essential to thriving in an industry that's as fast-paced as ours."
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