NOOK eReading Devices Become Barnes & Noble's Biggest Bestseller in Its History
"NOOKcolor became the gift of choice over the holidays for people who love to read everything—books, magazines, newspapers, children's books and more—in rich, beautiful color," said William Lynch, CEO of Barnes & Noble. "The success of NOOKcolor, along with our unique ability to market NOOK devices to readers in our stores and through our strong channel partnerships with Best Buy, Walmart and Books-a-Million, resulted in the continued explosive growth of our Digital Content business and our NOOK line, our most successful products ever. We have a large online book business at BN.com that's been recently growing. And the fact that eBook unit sales now exceed physical book sales through BN.com illustrates how quickly we've grown this exciting new business at Barnes & Noble."
NOOKcolor is the first full-color touch Reader's Tablet that integrates books, magazines, newspapers and children's books—all in amazing, rich color in a device that weighs less than a pound. It features a stunning 7-inch VividView Color Touchscreen and is the most social reading device ever built. NOOKcolor is available at your local Barnes & Noble store and at www.NOOKcolor.com, as well as Best Buy, Walmart and Books-A-Million stores.
About NOOK from Barnes & Noble
Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOKbook Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOKcolor ($249), the first full-color touch Reader's Tablet, provides the ultimate reading experience with a stunning 7-inch VividView Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi ($149) offer a paper-like reading experience with a color touchscreen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store(TM) feature to read NOOKbooks for free, and the More In Store program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.NOOK.com, as well as at Best Buy, Walmart and Books-A-Million.