-From the real value of the Jolie-Pitt baby pictures to the competing business models in the Paris Hilton–Kim Kardashian rivalry, veteran entertainment journalist Jo Piazza offers a penetrating look at the business of being famous. CELEBRITY INC. uses the tradition of the Harvard Business School case study format to reveal the true economics of the celebrity brands that drive the film, television, music, magazine, and Internet industries. Piazza, a former gossip columnist for the New York Daily News, and now columnist on AOL’s PopEater as well as a contributor to the Wall Street Journal, will have the ability to update her text in the “living” ebook with additional case studies on breaking celebrity stories and scandals. CELEBRITY INC. goes on sale in February 2011.