Our 2014 Prediction: The Future Looks Bright
Ah, if only. If only we had an oracle to tell us which books would most appeal to readers. If only we had a crystal ball to guide us in which new technology to invest, and to tell us which inventions and new systems will endure and best facilitate progress.
Since we don’t have an oracle, we must put our best judgment to work, informed by our experience, our knowledge of trends and patterns current and past, and supplemented by reading, researching, talking to experts, and a dash of instinct for good measure. That’s the mix we use to determine what course we will follow in our publishing decisions. We do our best, and then we hope that we have chosen wisely.