In this, our year-end tips & trends issue, we do our best to provide you with information and guidance that will help you chart your course into 2014. We’ve drawn on experience and knowledge of the market, talked to numerous experts, and hereby serve it all up for your edification!
In our Corner Office interview, Paul Belfanti, director of content architecture at Pearson, describes how the company is moving toward open EPUB standards that will enable the industry as a whole to streamline the process of creating electronic publications. In a story called “Building a Social Hive” a range of publishers and social media experts tell you how to turn your tweets and posts into a thriving customer base. Our story on direct to consumer sales provides advice on how to successfully approach this distribution channel, one that is rapidly expanding and will continue to grow in importance.
- Companies:
- Pearson Company
- People:
- Paul Belfanti