Get to Know Your Audience and a Publishing Business Conference & Expo Speaker
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Ellen Harvey
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Marcelle said: Focus on the product the reader wants, not necessarily the product you want, revise the product as necessary. Go as deep as you can into who your readers are and meet them where they are; they won't come to you. We get very granular with who our readers are, we try to know what the mothers who read Brain, Child eat for breakfast.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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