Publishing Business Virtual Conference & Expo Is Today. Editorial Director Noelle Skodzinski Gives You the Lowdown
It's a really fun and educational environment, and a great forum for meeting and exchanging ideas with your peers.
Extra: Based on your interactions with executives in the book and magazine publishing worlds, what do you see as the biggest challenge facing publishers today?
Skodzinski: That's a tough question. So many challenges exist today—some of which are presented by opportunities. Understanding the e-book opportunity and how to develop a strategy for taking advantage of it; how to prioritize investment in e-books and apps, and adapting internally, while still continuing to grow print sales, which are still extremely important —essentially still the bread and butter for most publishers. The changing retail landscape, with Borders' bankruptcy, and decreasing retail outlets and shelf space—limited ways to get books in front of the consumer, as well as challenges with e-tailing and pricing for e-books. Managing inventory and decreasing returns is another big priority.
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- Noelle Skodzinski