To some—the real tech gurus and those in the digital trenches—portions of this coverage may seem rudimentary. However, we felt it was critical to get the basics down. For example, defining the difference between ebooks, enhanced ebooks, and book apps is a crucial first step in deciding what solution is best for your needs and which provider might best deliver that solution. (And to be truthful, I often find industry folks speaking past one another when talking about apps and ebooks. I may be guilty of it myself.) It's all in an effort to normalize the vocabulary of the industry's tech conversation.
- Companies:
- Merriam-Webster
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.