Press Release: Random House LLC Launches Pinterest Top Pins on Select Sites
New York, NY, (November 14, 2013)-Today, Random House LLC, a U.S. division of Penguin Random House, announced a partnership with Pinterest to use the service's first set of APIs (application programming interface) to help people discover popular content. Random House is among a select group of multi-industry companies to work with the Pinterest community to power a new type of discovery experience. This opportunity enables Random House to add unique Pinterest integration throughout its family of websites, allowing visitors to discover a site's most current popular pins. Randomhouse.com is the first website to showcase this feature with more Random House online sites to soon follow.
The new Pinterest integration provides a richer experience on Random House websites for both Pinners and non-Pinners. Visitors to Randomhouse.com will easily discover books and authors as they surface through Pinterest activity, and if they see something they like, they can pin directly from the site to save to a
Pinterest board. Initial website enhancements include:
- Pinterest Favorites-a display of most popular pins from different time periods
- Prominent links to Pinterest with click-through to related boards
"Random House is thrilled to partner with Pinterest and showcase what's trending on our websites from their community of tens of millions of users, many of whom are avid readers and book lovers," said Christine McNamara, Vice President and Director of Partnerships at Random House. "Pinterest's ongoing innovations in online discovery and community make them an important and desirable partner for our authors and we look forward to continuing to work closely with them on future endeavors."
The partnership follows recent collaboration between Random House and Pinterest on the new article pins. Random House plans to roll out Pinterest enhancements throughout its family of websites and introduce additional features with ongoing availability of Pinterest integrations.
