Random House Updates Its BookScout App for Facebook
BookScout was initially soft launched two months ago to Random House employees, and quickly caught on among readers on Facebook, with over 4,200 users to date. Facebook members return to BookScout again and again to spend time viewing recommendations and share their reads. The app boasts a high 63 percent return rate and above average engagement rate of approximately 7 minutes per visit. In the coming weeks, readers can expect to see additional updates including Smartphone optimization and even more tailored book recommendations.