Record Attendance at INTERQUEST 2011 Digital Book Printing Forum
According to Young, businesses should invent their future rather than trying to predict it because experience has taught leaders of successful companies such as Bill Gates of Microsoft to fear "the kid inventing something in his garage" more than direct competitors. Young told attendees that printed books will always play an important role despite the fast-growing market for eBooks because humans are tactile and crave the immediacy and longevity of printed works. As Young pointed out, a physical book is simply a reading device—it provides the same function that an iPad or Kindle does. The consumer is really trying to get to the book content. Unlike electronic formats, however, the content in books will be accessible as long as the book persists. How many of the files that you created in the 1980s or even the 90s can you still read today?