The Me-Book
How the one-off, personalized print book is changing the industry.
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Frank Romano
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After decades, publishers have discovered print on demand (POD). The long run is a thing of the past, except for certain titles. Technical publisher O'Reilly Media abandoned traditional publishing methods and prints copies of its books as needed. The POD service will be handled by Ingram Content Group. Around 200 O'Reilly titles are already in the POD program, and more titles will be added as time goes on. The advent of higher-speed sheet and roll digital printers has given all publishers access to a new business model: Print what you want when you want it.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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