Rodale Takes a Bigger Bite of the Big Apple

The publisher of "The South Beach Diet" is gorging itself on New York City real estate, while denying speculation that it will soon abandon its cozy head office in Eastern Pennsylvania for a more prominent position in Manhattan.

A spokesperson for the family-owned, Emmaus-based publisher says it is committed to its roots, and is only increasing its office space to provide a contiguous workplace for its New York-based staff. Rodale's 300 New York employees are currently dispersed throughout several floors of the AIG SunAmerica building on Third Avenue.