Shona Burns: 2008 Publishing Executive Hall of Fame Inductee
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“I’ve been very involved in a lot of change management at Chronicle,” she says, having spearheaded management initiatives including the consolidation of three production departments into one and new approaches to product development. “We did a major project to determine whether this company is still innovating in a way that it should be in today’s market,” she says. “We asked questions like, ‘Who is our consumer, and who are we trying to [reach]? How do we define risk, and who do we admire?’”
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James Sturdivant
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