“It’s going to be one of the biggest screw-ups in the history of book retail"—An interview with Michael Norris about SIMBA Information's new Trends in Trade Book Retailing report
SIMBA Information’s Michael Norris on bookstores and showrooming
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Brian Howard
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Book Business: How does this report square with news we’ve been hearing that ebook sales are indeed growing?
Michael Norris: I’d say that ebooks aren’t growing, rather they’re reallocating consumers and dollars from the print side. It’s not happening at an equal replacement rate. The growth in digital hasn’t been making up for losses in print sales. Ebooks haven't really, by themselves, created new readers. They’ve altered the DNA of the consumers the industry already has.
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