“It’s going to be one of the biggest screw-ups in the history of book retail"—An interview with Michael Norris about SIMBA Information's new Trends in Trade Book Retailing report
SIMBA Information’s Michael Norris on bookstores and showrooming
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Brian Howard
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Book Business: What can retailers who sell ebooks do?
Norris: I urge every retailer who does sell ebooks to buy one of their own ebooks and then buy the same or similar ebook from Amazon, then think outside of themselves and about what kind of experience is going to make people come back.
SIMBA Information’s Trends in Trade Book Retailing 2012 is available now. Visit http://www.simbainformation.com/Trends-Book-Retailing-6903769/
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