Behind Simon & Schuster’s New ‘Green’ Initiative
To achieve its goals, Simon & Schuster will work with its current suppliers, rather than seeking new suppliers, says Rothberg.
Increasing its use of paper with higher levels of recycled fiber will not be without challenges, however, particularly in terms of cost. “At current rates, there will certainly be increased costs to obtain this paper, but [this challenge is one] that we believe we can manage over time,” says Rothberg. “We are hopeful that as more publishers develop their own policies, collection efforts will increase, and suppliers will ramp up production to meet demand, creating a more robust marketplace for recycled fiber.” Another challenge will be longer lead times needed for paper delivery due to the limited availability of this type of paper, notes Rothberg.
- Companies:
- Simon and Schuster Inc.