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In September, Sony and Borders announced a partnership that would introduce a new, co-branded version of Sony’s online store for e-book downloads, which is expected to launch this month. Borders also agreed to expand the sale of the Reader from about 270 of its stores to more than 500 stores.
The new Reader will be available this month and will retail for about $300. It will be offered in two colors––silver and dark blue.
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