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Some of the factors that the judges were compelled to consider included how difficult the project was from a production standpoint, the quality of the materials that were used, and how well the materials were manufactured and integrated.
"The two things that stand out are, first, the amazing prevalence of new imaging technology on press, high-definition stochastic imaging in particular," says Christopher Farrell, associate creative director at Rodale Press. "On some very high-end pieces it was impossible to imagine that any technical improvement might still exist, [and it seemed] that we might actually be at the very limits of what can be accomplished with ink on paper.
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