Frankly Speaking: The Publisher-Retailer Tug-of-War
The whole book infrastructure must be reinvented. Who will give first?
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Frank Romano
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Publishers have long had intermediaries between them and book consumers, and much of the confusion in the book market comes from these relationships. Different channels price books differently and demand higher percentages of those prices, just as the publishers are seeking higher margins. Publishers think that consumers will seek out their own websites to buy books—this is like having bookstores that only sell one publisher's books.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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