Frankly Speaking: The Publisher-Retailer Tug-of-War
The whole book infrastructure must be reinvented. Who will give first?
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Frank Romano
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A printed book is standardized in terms of reading. E-book formats are all over the lot. The upheaval in book publishing, making, selling and reading will continue for a while. All stakeholders will dig in and try to protect their turf. But the time has come to make e-books as sharable and usable as print books. The whole book infrastructure is not sustainable as it now exists. It must be reinvented. The question is: Who will give first?
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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