The Doers and the Out-Dones
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For starters, he took his publishing company’s best-selling book product and put it online for free in 1996, a move lots of people would and did question. Merriam-Webster also began selling advertising on its sites almost 10 years ago. Some major publishing houses (who are known to be cutting-edge) are only now testing the waters of this unorthodox advertising-supported book publishing model. A few months ago, for example, HarperCollins put its book “Go It Alone! The Secret to Building a Successful Business on Your Own” online, with advertising space sold on each page.
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