The Doers and the Out-Dones
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Many Merriam-Webster products are available for download on hand-held devices, delivery on cell phones, and now on iPods. The company is not waiting for its competition to become the go-to language source in any of the new media. It is not waiting to be out-done and out of luck.
A more recent example: Morse and his company embraced the Wikipedia model of “collaborative” publishing (where readers post entries). While some questioned the merits of this type of site’s unscholarly approach, Merriam-Webster recognized its appeal. Seven months ago, it launched an “Open Dictionary,” to which visitors can submit their own entries. (See “Market Focus” on page 42.) There are currently more than 5,000 listings, says Morse.
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