The NORM in Workflows
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2. Repurposing-friendly. We all know publishers are repurposing material on the Web. With ROOM workflows, the intermediate format is a raster or, even worse, a bitmap format. Essentially, the entire page becomes a Photoshop image. Due to the size of these files, the only alternative to repurposing these files is to down-sample them. When this happens, text and vector objects get the dreaded 'jaggies'. With NORM workflows, fonts remain fonts, and vector objects remain vector objects. This lends itself much better to repurposing.
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