Frankly Speaking: The Rise of the Full-Color Book
Why digital full color no longer means sacrificing quality.
By
Frank Romano
Then came Océ, which evolved the broadest range of roll-fed color printers and pioneered the transpromo market, which allowed for enhancing transaction documents with color imagery, turning bills into marketing pieces. Both dry toner and inkjet versions are available. Dainippon Screen's TruePress Jet inkjet system found a partner in Ricoh and they now have the largest population of roll-fed full-color printers. Many are used for book printing. King Printing in Lowell, Mass. was among the first users.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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%0D%0A%20%20Before%20we%20go%20further,%20let's%20define%20some%20terms,%20as%20printers%20are,%20in%20essence,%20quite%20different%20from%20presses.%20Printers%20regenerate%20the%20impression%20for%20each%20copy%20from%20a%20digital%20file,%20which%20allows%20them%20to%20use%20electronic%20collation%20and%20print%20the%20pages%20of%20a%20book%20block%20in%20order.%20Presses,%20on%20the%20other%20hand,%20use%20a%20physical%20image%20carrier%20(a%20plate)%20to%20reproduce%20large%20printed%20sheets%20which%20are%20folded%20into%20signatures,%20gathered%20and%20bound.%20But%20printers%20become,%20in%20essence,%20presses%20when%20either%20the%20sheet%20size%20or%20output%20speed%20starts%20to%20approach%20the%20specs%20of%20an%20analog%20reproduction%20device%20(aka%20a%20press).%20A%20"printer%2Fpress"%20is%20my%20term%20for%20printers%20that%20have%20many%20characteristics%20of%20a%20press.<%2Fspan>%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fthe-rise-full-color-book%2F" target="_blank" class="email" data-post-id="1410" type="icon_link"> Email Email
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