Thomas Nelson Sees 149-Percent Increase in Sales to General-Market Bookstores
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"With all the negative economic news, it is extremely encouraging to see this kind of momentum," says Sally Hofmann, senior vice president of general market sales. "We are finding that in tough times, readers are predominantly looking for books that do two things: They are looking for nonfiction that helps answer uncertainty and provides comfort; and for fiction that provides a sense of escapism."
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