35+ Tips for Quality and Streamlined E-Book Production
Publishing executives share best practices for handling the creation, conversion and distribution of e-books.
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Cengage has multiple key vendors with whom the company has long-term contract relationships. All have the ability to anticipate and adapt to industry shifts. "What we want to think about is the architecture of what we are trying to create, who are the appropriate vendor partners to work with, and then slotting the volume in. So if … we have to introduce a new format—say EPUB 3—we work with [vendors] we've got in reasonably long-term contracts to make sure they can add EPUB 3 as one of the branches they are already doing for us."
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Jim Sturdivant
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