35+ Tips for Quality and Streamlined E-Book Production
Publishing executives share best practices for handling the creation, conversion and distribution of e-books.
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It's a great example of how conversion projects can be integrated into an overall publishing strategy. "E-books are basically here to stay, so, to us, it is part of publishing process," Brooks says. "How do you get the material out there that your customers need, whether [they are] professors or students? You have to [create] a pipeline for print and various forms of e-books, and it's better to synch and coordinate those than patch it up afterwards. In the beginning, in trade, when e-books were less than 1 percent of revenue, you could easily do a post-production process and be satisfied with that. But these days, there's no reason not to do it from the beginning."
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Jim Sturdivant
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