U.K. Study Reveals That Bundling Print and Digital Drives Textbook Sales
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E-textbooks were sold using various sales models, with bundled print and e-textbooks proving more successful than e-textbooks sold as a discounted, point-of-sale add-on or as a single, full-price product.
“[Our] e-textbook program is a major component of a series of initiatives John Smith’s is undertaking as we adapt to meet the rapidly changing textbook market,” says Tony Newson, digital and online manager, John Smith & Son. “With an increase in e-textbook sales over 20 times last year’s units, we anticipate that the program will grow for the 2009 autumn semester as publishers recognize that offering rights-protected, digital content is a powerful means of driving revenue growth, while also enriching the learning experience.”
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- People:
- John Smith
- Tony Newson
- Places:
- United Kingdom
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