USA Today Enters Book Publishing
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“With more than 5 million readers every day, USA Today has one of the strongest brands in news and information and has become a brand that readers know, enjoy and trust,” said Susan Lavington, senior vice president of marketing for USA Today. “The time is right to extend that brand into book publishing, calendars and other products for consumers.”
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- Companies:
- MeadWestvaco Corp.
- Nolo
- USA Today
- People:
- Susan Lavington
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