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In association with Webcom, HP Global will be presenting for the first time their "The Environmental Case for Digitally Printed Books: A life cycle assessment study", which will provide valuable new data to the publishing and printing industry as well as establish credibility for environmental savings within the supply chain. The HP presentation will feature this newly released study on industry returns, which was conducted in North America using actual data from publishers. Their research identifies a potential reduction of carbon footprint by 12 - 40% when switching from traditional printing practices to digital on demand.
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