Wither the E-Reader? Tablets gaining as preferred e-reading device according to new BISG/Bowker study.
Dedicated e-readers still preferred, but tablets, particularly Kindle Fire and Nook Tablet, are on the rise
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Brian Howard
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What's interesting to note is that while the Kindle Fire and Nook Tablet have seen significant gains as first choice e-reading devices (Fire from 0 to 17 percent in the past year; Nook Tablet from 2 percent in August 2011 to nearly 7 percent in August 2012), Apple's larger form-factor iPad has held steady at 10 percent. The study found that the two most common uses for the iPad are web browsing and sending and reading emails and text messages.
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Brian Howard
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