GuestColumn: Libraries + E-books
Why they belong together: A great conundrum, but a greater opportunity.
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Many who read books through libraries decide to give them as gifts or, when they can afford to, purchase a copy for their own collections. Many libraries offer a "buy it now" button on their catalog websites. For those titles that are by first-time authors or not destined to be bestsellers, libraries are often how those authors and titles are "discovered." Libraries have great opportunities to enhance discoverability with displays, author programs, and other means. Perhaps the most compelling advantage is that avid readers frequent libraries and bookstores on a very regular basis (often weekly, sometimes more) and always seem to be trolling for a new catch.
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Molly Raphael
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