GuestColumn: Libraries + E-books
Why they belong together: A great conundrum, but a greater opportunity.
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This may not sound like that much until we remember that there are 16,698 public library buildings (nearly as many as there are McDonald's), one located in or near virtually every community in the United States. (This number includes public libraries only. There are tens of thousands of school, academic and special libraries as well.) With the loss of bookstores, these are increasingly the only physical locations where readers can actually "see" titles. For e‑books, library website visitors will only see what the library can offer. Libraries develop ways of pushing those e‑book titles to potential customers, and librarians are known to be highly trusted, unbiased sources of information and recommendations.
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Molly Raphael
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