XML Standardization Key to Publishing's Future
New initiative to unify book, magazine formats
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Kennedy outlined the history of PRISM, first introduced in 2001 to address print workflows and updated for cross-platform media and distribution in 2008, at which point a new vocabulary was created to integrate usage rights and descriptive metadata for images (a key component for interactive magazines). "ePUB Next is our big project today," Kennedy said. "We're working with the IDPF so that PRISM can come under that umbrella of standards that will drive the next generation of standards for the e-reader channel."
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- Peter Meirs
James Sturdivant
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