XML Standardization Key to Publishing's Future
Key to the effort will be building in specifications for the exchange and management of information on the Web through inclusion of an XML channel called ICE (Information and Content Exchange Specification). Originally developed in the late '90s, ICE came out at the same time as free distribution standards RSS and ATOM, but was designed to be compatible with digital subscription and other paid content distribution "push" models. "We were very much ahead of the curve," Kennedy said. "... Our minds have changed now; we don't want to deliver content free of charge on this new e-reader channel. We want to monetize it. We want to control it. We want people to subscribe, and we want to be able to push the content according to the terms of this subscription. That's what ICE is all about."
- People:
- Peter Meirs