Marketing

Workman Publishing’s release of “The NPR Listener’s Encyclopedia of Classical Music” marks the culmination of author Ted Libbey’s 11-year odyssey. Libbey, known at one time to classical music fans and listeners of National Public Radio (NPR) as the station’s commentator on the popular “Performance Today” program, is one of the country’s most distinguished classical music critics. The book aims to be the classical music fan’s do-it-all resource—from educating readers on different terms, styles and genres to providing Libbey’s musical criticisms. Most notable, however, is the interactive element: Buyers are given a password that gives them access to a special Web site—run by Naxos, a

Book publishers have used catalogs to sell their titles for many years. However, in this digital age, the advent of digital catalogs would seem to be a foregone conclusion, especially as many magazines launch digital counterparts. These digital editions—more than Web sites featuring content—actually mimic the print publications, some even creating a visual page-turning experience. According to those in the digital catalog business, there may be as many as a dozen vendors offering book publishers the ability to recreate the look-and-feel of their print catalogs in digital form. Still, the concept has yet to become a sweeping trend. In fact, some solutions providers

‘Owen and Mzee: the True Story of a Remarkable Friendship’ The bond between a baby hippotamus orphaned during the Asian tsunami and a 130-year-old Aldabran tortoise is the basis for a recently released children’s book publsihed by Scholastic Inc. Written by Craig Hatkoff, his seven-year-old daughter, Isabella, and Dr. Paula Kahumba of Lafarge Eco Systems, operators of Haller Park in Kenya where the animals live, “Owen and Mzee: The True Story of a Remarkable Friendship” tells the story of how these two animals came together. Inspiration for the Hatkoff’s to write Owen and Mzee’s story came after the two saw the pair’s picture

Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about title online in September.

Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently