Marketing

What Does the Future Hold for Small-Batch Publishing?
August 2, 2018 at 8:55 am

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

Why are Publishers Happy About Missing Out on the Digital Revolution?
May 9, 2018 at 2:08 pm

The chart you see above is from Gallup and Pew measuring the percentage of adults in the U.S. who have not read a single book in the year measured. It was 8% in 1978 and has been hovering at 23-27% in recent years. This is not a trend one associates with a growth industry. Meanwhile,…

Macmillan’s Legal Response to Trump’s ‘Fire and Fury’ Demands: ‘Patently Ridiculous’
January 9, 2018 at 5:54 pm

In a response being followed internationally by freedom to publish advocates, Macmillan's attorneys answer the Trump attorneys' demands that the publisher stop the release of Michael Wolff's 'Fire and Fury.' The post Macmillan’s Legal Response to Trump’s ‘Fire and Fury’ Demands: ‘Patently Ridiculous’ appeared first on Publishing Perspectives.

A New Report for 2018 on the Fragmented Publishing Software Market
January 8, 2018 at 2:30 am

Despite the availability of new technology, a new report from Information Media finds that publishers may be locked into legacy publishing software systems for financial reasons. The post A New Report for 2018 on the Fragmented Publishing Software Market appeared first on Publishing Perspectives.

Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’
January 4, 2018 at 6:30 pm

After receiving a cease-and-desist letter from Donald Trump's personal attorneys to stop publication of Michael Wolff's book, American publisher Henry Holt instead moved up the release of 'Fire and Fury' to Friday. The post Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’ appeared first on Publishing Perspectives.

Teos Publishing’s Finlandia Prize Winners and Joint-Venture Literary Agency
January 4, 2018 at 2:30 am

Teos publisher Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018, with help in part from the Helsinki Literary Agency. The post Teos Publishing’s Finlandia Prize Winners and Joint-Venture Literary Agency appeared first on Publishing Perspectives.

Canada Activates Its Copyright Modernization Act Five-Year Review
January 2, 2018 at 4:30 pm

'Reform measures are anticipated over the course of the next year,' says a statement from Ottawa, 'to enable creators to get paid properly.' Canada's House of Commons has opened its review of the controversial 2012 Copyright Modernization Act. The post Canada Activates Its Copyright Modernization Act Five-Year Review appeared first on Publishing Perspectives.

Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain
December 20, 2017 at 2:30 am

A couple of auspicious debuts are included in our latest rights update, as well as historical fiction, a children's entry, serial work and noir. The post Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain appeared first on Publishing Perspectives.