Marketing

Press Release: Open Road Integrated Media Announces Expansion of Open Road Ignition
January 31, 2019 at 11:38 am

New York, NY (January 23, 2018) – Open Road Integrated Media (OR/M) vastly expanded Open Road Ignition (Ignition), its marketing services program for publishers. Grounded in revenue-share partnerships, Ignition delivered a 156% increase in revenue across all partner titles in the program. In 2018 over 30 publishers signed on to the program delivering over 6,100 titles. The program…

Sun Shines on Texas Book Festival
October 29, 2018

The Texas Book Festival was held October 28-29. It attracted more 40,000 people to see more than 300 authors in Austin. Unsurprisingly, authors who wrote about politics drew crowds at the event.

What Does the Future Hold for Small-Batch Publishing?
August 2, 2018 at 8:55 am

One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…

Why are Publishers Happy About Missing Out on the Digital Revolution?
May 9, 2018 at 2:08 pm

The chart you see above is from Gallup and Pew measuring the percentage of adults in the U.S. who have not read a single book in the year measured. It was 8% in 1978 and has been hovering at 23-27% in recent years. This is not a trend one associates with a growth industry. Meanwhile,…

Macmillan’s Legal Response to Trump’s ‘Fire and Fury’ Demands: ‘Patently Ridiculous’
January 9, 2018 at 5:54 pm

In a response being followed internationally by freedom to publish advocates, Macmillan's attorneys answer the Trump attorneys' demands that the publisher stop the release of Michael Wolff's 'Fire and Fury.' The post Macmillan’s Legal Response to Trump’s ‘Fire and Fury’ Demands: ‘Patently Ridiculous’ appeared first on Publishing Perspectives.

A New Report for 2018 on the Fragmented Publishing Software Market
January 8, 2018 at 2:30 am

Despite the availability of new technology, a new report from Information Media finds that publishers may be locked into legacy publishing software systems for financial reasons. The post A New Report for 2018 on the Fragmented Publishing Software Market appeared first on Publishing Perspectives.

Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’
January 4, 2018 at 6:30 pm

After receiving a cease-and-desist letter from Donald Trump's personal attorneys to stop publication of Michael Wolff's book, American publisher Henry Holt instead moved up the release of 'Fire and Fury' to Friday. The post Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’ appeared first on Publishing Perspectives.