Marketing
January 31, 2019 at 11:38 am
New York, NY (January 23, 2018) – Open Road Integrated Media (OR/M) vastly expanded Open Road Ignition (Ignition), its marketing services program for publishers. Grounded in revenue-share partnerships, Ignition delivered a 156% increase in revenue across all partner titles in the program. In 2018 over 30 publishers signed on to the program delivering over 6,100 titles. The program…
January 28, 2019 at 2:37 pm
This webinar is designed to share insight on trends that can help publishers, authors and book manufacturers.
October 29, 2018
The Texas Book Festival was held October 28-29. It attracted more 40,000 people to see more than 300 authors in Austin. Unsurprisingly, authors who wrote about politics drew crowds at the event.
August 2, 2018 at 8:55 am
One of the great backlashes in our era of conglomerates is the steady growth of small-batch businesses. These are very small businesses that cater mostly to customers willing to spend more for a seemingly better and more controlled product offering. There are many happy consumers who will buy a four-pack of local brew for $16,…
May 9, 2018 at 2:08 pm
The chart you see above is from Gallup and Pew measuring the percentage of adults in the U.S. who have not read a single book in the year measured. It was 8% in 1978 and has been hovering at 23-27% in recent years. This is not a trend one associates with a growth industry. Meanwhile,…
January 31, 2018 at 1:59 pm
Hear industry leaders’ perspectives on how current trends will impact your business goals this year and in the years to come.
January 9, 2018 at 5:54 pm
In a response being followed internationally by freedom to publish advocates, Macmillan's attorneys answer the Trump attorneys' demands that the publisher stop the release of Michael Wolff's 'Fire and Fury.' The post Macmillan’s Legal Response to Trump’s ‘Fire and Fury’ Demands: ‘Patently Ridiculous’ appeared first on Publishing Perspectives.
January 8, 2018 at 12:45 pm
In a staff memo, Macmillan CEO John Sargent responds to Donald Trump's efforts to block the publication of Fire and Fury and 'demand[s] that President Trump understand and abide by the First Amendment.' The post Macmillan’s John Sargent on Trump ‘Fire and Fury’ Cease-and-Desist: ‘Flagrantly Unconstitutional’ appeared first on Publishing Perspectives.
January 8, 2018 at 2:30 am
Despite the availability of new technology, a new report from Information Media finds that publishers may be locked into legacy publishing software systems for financial reasons. The post A New Report for 2018 on the Fragmented Publishing Software Market appeared first on Publishing Perspectives.
January 4, 2018 at 6:30 pm
After receiving a cease-and-desist letter from Donald Trump's personal attorneys to stop publication of Michael Wolff's book, American publisher Henry Holt instead moved up the release of 'Fire and Fury' to Friday. The post Publisher Henry Holt Defies Trump Order, Rushes Out ‘Fire and Fury’ appeared first on Publishing Perspectives.
