Marketing

With a Brazilian Publishers Translation Grant, Brazilian children's books were published in Mozambican Portuguese and African languages. [Sponsored] The post Brazilian Publishers’ Translation Grant: Taking Children’s Books from Rio to Mozambique appeared first on Publishing Perspectives.

The new #FreeAllWords initiative is an effort by European writers and translators to publish Ukrainian and Belarusian writings. The post Publishing Persecuted and War-Affected Authors: Europe’s #FreeAllWords appeared first on Publishing Perspectives.

A new use of its core 'Ignition' marketing, Open Road's 'Activation' approach allows publishers to mix various D2C components. The post Open Road’s ‘Activation’: Marketing for the Frontlist appeared first on Publishing Perspectives.

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases.

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives.

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives.

A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing’s Tributes to the Late Alain Gründ appeared first on Publishing Perspectives.

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign.

Our Rights Roundup features titles from France, Greece, Finland, India and the United States–and some statistics from Germany. The post Rights Roundup: Frankfurt in Mind appeared first on Publishing Perspectives.

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives.