Online Sales

Amazon’s Next Big Challenge: Getting You to Buy Stuff You Didn’t Know You Wanted
August 11, 2015 at 5:44 pm

Amazon wants to be a startup’s best friend. But it may have to make big changes to fulfill that promise. Late last month, Amazon unveiled a new online storefront dubbed Amazon Launchpad, where new products from startups and Kickstarter and Indiegogo campaigns are for sale. Shoppers will find new twists on familiar items such as…

Can Technology Replicate Word-of-Mouth Book Marketing?
August 4, 2015 at 5:27 pm

“Word of mouth” is one of the hottest terms in marketing. Nothing works better than a personal recommendation from someone you trust. Every marketing expert loves — and wants — business through word-of-mouth, but nobody has figured out the perfect way to automate and digitalize this vital tool. At Written Word Media, a company that…

PRH Sells Bookworld to Booktopia
August 3, 2015 at 1:59 pm

Penguin Random House Australia has sold its online book retailer Bookworld to Booktopia, bringing together Australia’s two largest online book businesses. The terms of the deal have not been disclosed. Booktopia, which will this year reach AUS$90m in sales according to its c.e.o., expects to take operational control of Bookworld in mid-August.

Facebook Wants a Cut of Ebook Sales on Its Social Network
July 16, 2015

Authors and publishers have been selling books on Facebook for over six years now by setting up shops with 3rd-party services, and now Facebook wants to get into the act.

Buzzfeed reports that Facebook has finally woken up to the idea that commerce is possible any place where people congregate:

The company is building out shops within Facebook Pages, essentially mini e-commerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the testing phase, but some already feature "buy" buttons that allow the entire shopping experience to occur within Facebook

Amazon Turns 20
July 15, 2015

It was originally billed as "Earth's Biggest Bookstore" and featured over one million titles. Twenty years later it boasts over 270m active accounts and claimsto have more than 2m third-party vendors selling millions of products through the marketplace platform. In that time it has been both lauded and vilified, most recently over corporation tax and staff working conditions but Amazon is quite clearly one of the biggest success stories of online commerce. So what has been its lasting impact? Can it maintain this growth or have we seen the best of it?