Managing Editor Inc.

When It Comes to Translation, It’s a Small World After All
May 29, 2014

For the first time, BookExpo America - the United States' primary publishing event - focused its Global Market Forum on the topic of translation, rather than on a specific country. And from the beginning, the sessions rang with overlapping themes of missed chances, an ever-expanding marketplace, and the changing avenues toward translation.

The conference's keynote speaker was Rüdiger Wischenbart, director of International Affairs for BookExpo America, who noted, "This year, translations are a genre that are a true destination at BEA,

Surveying Publisher Approaches to Ebook Production
August 6, 2013

If you're a publisher entering or engaged in the ebook publishing market, what is the best option for getting your ebooks produced? If you go online for guidance, posing the question in an ebook production and publishing discussion group, you will hear about solutions that work, and then how those same solutions don't work. How some professional conversion tools are a great DIY option, and how no conversion tool can possibly produce sufficient quality.

Book publishers finally get a reason to party
May 30, 2013

The number of parties has dwindled and there are fewer blockbuster celebrity authors, but the actual business of book publishing looks a little brighter this year.

Book Expo America, which kicks off at the Javits Convention Center today, is designed to bring independent booksellers together so that publishers can hype books they think will be big sellers in the coming months.

Yesterday, the Alfred A. Knopf imprint announced “Bridget Jones: Mad About the Boy,” the third book in British writer Helen Fielding’s mega-selling series about the travails of a single woman. The first two books became international sensations in the 1990s

Five Tips for Organizations Confronting Digital Change
November 1, 2012

Are publishers confronting digital change, or is digital change confronting publishers? So wondered Chris Lederer, a director at AlixPartners and the moderator of "Organizations Confronting Digital Change," one in a series of educational webinars at September's free Publishing Business Virtual Conference & Expo, a production of Book Business and its sister publication Publishing Executive. Lederer, along with Ania Wieckowski, Managing Editor of Harvard Business Review Press, and Holly Gilly, VP, Product Development at Human Kinetics, provided deep knowledge and great takeaways for publishers who are grappling with digital change:

Simon & Schuster Reaches Out to Teen Readers Through Texting
July 16, 2012

Simon & Schuster Children’s Publishing has teamed up with Mobile Commons to launch a new texting program for YA readers.


Fans of Scott Westerfeld‘s Leviathan trilogy can text “SCOTT” to a special shortcode to try to win a coffee date with him, talk about his books and learn more about future contests. 

Four Publishers Reveal Their App Strategies
May 1, 2012

Not too long ago, just making an app made news—especially in the book world, where the utility (and desirability) of book apps was a subject of some debate. As publishers have come to see books as multimedia brands, however, the terms of the debate have shifted, from whether book apps have a place to when. Apps can accomplish many things when executed right—from content enhancement to marketing to fun and games, helping publishers meet audiences where they are and build loyalty to books, brands and authors. Realizing this, a few companies have gotten pretty sophisticated in their, ahem, app-roach, as the following examples show.

[Poynter] In the year of the e-book, 5 lessons from — and for — news organizations
November 18, 2011

Mark 2011 as the year news organizations discovered e-books.

Sure, Time Magazine tried one back in 2010, but this year at least 10 other newspapers, magazines or news websites have published at least 17 electronic-only books seeking bigger audiences and longer lives for their greatest stories. Many more are coming.

Here are five lessons so far about using e-books for news.

BB - Meet the Staff
August 17, 2006

Editorial Noelle Skodzinski, Editor-in-Chief; (215) 238-5341 Peter Beisser, Managing Editor/Online Editor; (215) 238-5317 Matt Steinmetz, Associate Editor/Conference Program Coordinator; (215) 238-5372 Sales/Marketing Mark Hertzog, Group Publisher Mid-Atlantic, New England, Canada & International Ad Sales; (215) 238-5268 Candas Carmen, Associate Publisher Midwest, Southeast & West Ad Sales; (678) 560-9501 Mike Cooper, Inside Sales/Exhibit Sales Manager; (215) 238-5434 Kathy Kling, Reprints Sales Manager; (215) 238-5361 Mailing List and Email List Rentals Postal: Kevin Collopy Edith Roman Associates, Inc. 845-731-2684 E-mail: Nicole Guarascio e-PostDirect, Inc. 845-731-3828 Support Staff Vicki Manucci, Advertising Production Manager; (215)

Tools for Easy Content Management and Repurposing
June 1, 2006

Content is still king in book publishing. The challenge to publishers today is to move, manage, exchange and manipulate that content in the most efficient and profitable ways. In the age of new media, publishers must be able to accept content from external sources, traffic it through all the pre-publishing phases and then be agile in the way they output it, so that it’s cost-effective but also meaningful to readers. As with any new technology, publishers should evaluate software solutions with these basic considerations in mind: Functionality: What solutions out there have the types of capabilities your company needs? Once the field has