Microsoft Corp.

Markzware Releases Major Upgrade to its Conversion Tool
December 16, 2008

SANTA ANA, CALIFORNIA—December 4, 2008—Markzware (www.markzware.com), the leading developer of preflighting, data extraction and conversion software today released an upgrade to its highly-acclaimed conversion tool Q2ID (QuarkXPress To InDesign). Q2ID v4 is created as a quick, easy and affordable method for migrating QuarkXPress content into a new Adobe InDesign document. This new version boasts full…

Gene Therapy: Climbing Aboard the E-book Bandwagon
August 22, 2008

With the advent of electronic ink, or e-ink, the Sony Reader, the Amazon Kindle and the .epub formatting protocols, the era of the e-book in the United States may be on its way. If you are a publisher or book producer, sooner or later you will be delivering electronic versions of all of your titles for distribution through a burgeoning network of electronic channels—if you’re not already doing so. It may be tomorrow, it may be next year or possibly later, but I guarantee the need to do so will be thrust upon you by the marketplace. While it is true that complex

Digital Directions: The Semantic Web
August 1, 2008

Tim Berners-Lee, director of the World Wide Web Consortium (W3C), outlined a strategy for the future of the Web in a series of papers and articles published between 1998 and 2001. He observed that while there was a wealth of information available for people to explore on the Web, computers had difficulty extracting information from it. The Web consists largely of free-form text, and computers have great difficulty understanding human language. While search engines can index the Web, a human being is required to interpret the search results. You may be able to surf the Web, but your computer can’t. The value of the

Ingram Offers Transition Option as Microsoft Live Search Books Ends
June 6, 2008

In a letter to its publishing partners, dated May 23, Microsoft announced that it would be ending its Live Search Books Publishing Program and closing the Live Search Books Web site. Microsoft, which launched the program at the end of 2006, worked with publishers to digitize their books and make them available and searchable on the Internet. “Given the evolution of the Web and our strategy, we believe the next generation of search is about the development of an underlying, sustainable business model for the search engine, consumer and content partner. For example, recently we announced our strategy to focus on verticals with

Microsoft Ends Live Search Books
May 27, 2008

Microsoft issued the following statement May 23: To our current Live Search Books Publisher Program Partners: As we hope you have already learned from us directly, we are ending the Live Search Books Publisher Program, including our digitization initiatives, and closing the Live Search Books site. We recognize that this is disappointing news to you, our partners, and to the users of the Live Search Books service. Ending these programs is the result of a strategic decision on our part to focus our investments in new vertical search areas where we believe we can more effectively differentiate Live Search. Given the

Best Practices in Online Selling
May 1, 2008

As the founder of Internet service provider Juno, Charles Ardai knows a thing or two about making a big splash on the Web. When Ardai sold his company in 2001, the entrepreneur and writer, then all of 32 years old, decided to pursue his dream of reviving the pulp-fiction genre by starting his own publishing company, Hard Case Crime. He knew from the beginning that success would require good online-selling tools. “It’s a pretty popular genre,” Ardai notes, “but it is a genre, and there is a certain fan base that loves this stuff. If you can find one of those fans, the

SPECIAL REPORT: The Transforming Booksellers’ Landscape
May 1, 2008

The biggest news in book retailing so far this year may be Borders’ opening its first “concept store,” a new generation of superstores unveiled in February in the company’s hometown of Ann Arbor, Mich. At 28,900 square feet, the new store—the first of 14 planned to open this year—does not skimp on size, and a lot of that space is taken up by innovative features: shop-within-a-shop “destination zones” for travel, cooking, wellness, graphic novels and children’s categories; bold, new architectural designs; and a “digital center” offering services ranging from book downloading to self-publishing. “Our mission is to be a headquarters for knowledge

Gene Therapy: From Book Proposal to Profit
January 1, 2008

Chris Anderson’s ironic farewell to the retail bookshelf is a harbinger of how direct distribution in the supply chain is bypassing the traditional foundations of bookselling—as well as library patronage­—and is also flowing into nonprint formats. But while that transformation is nibbling around the edges of distribution, the fact remains that the book publishing industry’s supply chain model has as its primary target a physical book on a physical bookshelf. In this special two-part series, I want to discuss how digital data management drives workflow through the operations, acquisitions, development, production and distribution supply chain; in particular, how use of the Online Information Exchange