Gene Therapy: From Book Proposal to Profit
Chris Anderson’s ironic farewell to the retail bookshelf is a harbinger of how direct distribution in the supply chain is bypassing the traditional foundations of bookselling—as well as library patronage—and is also flowing into nonprint formats.
But while that transformation is nibbling around the edges of distribution, the fact remains that the book publishing industry’s supply chain model has as its primary target a physical book on a physical bookshelf.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.