Gene Therapy: From Book Proposal to Profit
Litt notes that about 1,000 of the press’s titles are archived at two “virtual warehouses.” The press’s two digital printers turn around those “long tail” titles, and ship within 48 hours on orders issued from the fulfillment center. Litt’s first human contact with the process is the some 60 to 75 pages of two-line entry invoices for 5,000 to 7,000 demand printings he gets monthly from one of the printers; the other printer sends an electronic invoice to the accounting department.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.