Gene Therapy: From Book Proposal to Profit
The quality and content of the ONIX file—which contains 31 basic metadata elements (see box below)—is key to accurate bibliographic and distribution information. At Stanford, the gathering point for accurate and complete new-title data is the preparation of the semi-annual catalog and the “Web-ready” pages on each title that are viewed in-house for checking accuracy and various other purposes.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.